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It Is Not Enough To Get That First Click



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SPY TRACK OVERVIEW

It is your job as an online marketer to become a superstar at capturing demand on the Internet. It is not enough to get that first click. You have to convince readers to buy, come back, and buy again.

In the search engine economy, demand capture is where most small businesses should focus today. The vast majority of your potential customers are searching for your products and services right now. The only thing preventing many of them from buying from you is the fact that you don’t pop up on Google for the right search terms.

Expert to Watch: Danny Sullivan

Danny Sullivan is one of the original SEO experts who started reporting on search engine optimization back in 1997, even before Google was a household name. He coined the term “search engine marketing” (SEM) and has been a major player in the SEO industry for many years.

Danny is the Chief Content Officer at Third Door Media, a title which underscores how closely content marketing and SEO are intertwined right now. He is most well known for his writing on two of the most prominent SEO websites running today, which he co-founded and grew into industry giants: Search Engine Land and its sister site, Marketing Land. These websites cover news and information on SEO and SEM, as well as social media, online advertising, email marketing, analytics, and emerging technology.

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