AVOID THESE PRACTICES AND YOULL AVOID GETTING A SLAP BY MR GOOGLE

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Heres a direct quote of the combination of factors Google consider bad-practice, as discussed in their guidelines published May 2017, about large-scale article campaigns:

- Stuffing keyword-rich links to your site in your articles.

- Having the articles published across many different sites; alternatively, having a large number of articles on a few large, different sites.

- Using or hiring article writers that aren’t knowledgeable about the topics they’re writing on.

- Using the same or similar content across these articles; alternatively, duplicating the full content of articles found on your own site (in which case use of rel=‘canonical’ and rel=‘nofollow’ is advised).

The guidelines are a little vague… The reason being, Google cant completely outlaw guest-posting, nor can they outlaw site owners talking with other site owners to collaborate—that would hardly be fair and an over-reach on Googles part.

Google are mostly concerned the articles are relevant, high-quality, posted on relevant sites, arent stuffed with extreme numbers of links pointing to your site, and youre not annoying a billion site owners with spammy unpersonalized email blasts filling up their inboxes. Avoid these practices, and youll avoid getting a slap by Mr. Google.

Heres the official guidelines from the guys over at Google HQ if you want to read up further.

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